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(0)Marc Stickdorn
Author
Publisher
O'Reilly Media, Inc
Pub. Date
[2018]
Edition
First edition.
Language
English
Description
"How can you establish a customer-centric culture in an organization? This is the first comprehensive book on how to actually do service design to improve the quality and the interaction between service providers and customers. You'll learn specific facilitation guidelines on how to run workshops, perform all of the main service design methods, implement concepts in reality, and embed service design successfully in an organization. Service design...
Publisher
Wiley
Pub. Date
©2011
Language
English
Description
"Twenty-three authors from the global service design community invested their knowledge, experience and passion to create this ... book. It introduces service design thinking to beginners and students, and will be a valuable resource for consultants, marketers, innovators and design professionals."--Cover.